Spirits & Beverage Photography

Marc Pagani is a certified bourbon steward and has had intimate knowledge of the spirits and beverage industry for 25 years, but that's just half of the job.  Good New Orleans Spirits and Beverage Photography requires creativity and the skills needed to make a highly-produced scene look 100% natural

We spend time meticuolously lighting and working on set to make sure nothing goes unnoticed.  For example, in cocktail photography, condensation, foam and citrus oil all have a short life, so the frame is lit and locked before the bartender starts building and the whole build process is photographed along with the final product.

New Orleans Spirits and Beverage photography covers bottle and packaging images, cocktail and menu libraries, distillery and cooperage documentary, bartender, staff, and brand-ambassador portraits, in a city whose cocktail history goes all the way back to the Sazerac, known as America's first named/branded cocktail, which was invented in 1838 by Creole apothecary Antoine Peychaud at his Royal Street shop.

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